Spreading The Word

We'd like to Do a Number Now

Seven days after the proof had been posted back to the printers my boxes containing 150 books were delivered! Now I had to spread the word as far and wide as possible that I was officially a published author!

Once again it was back to the internet; ‘How to Organise a Book Launch Party’; ‘How to Write a Press Release’ and the invitations for the former were sent to family and friends, former band mates and roadies plus the publisher and, of course, some local media people. The press release was sent to 16 local newspapers covering at least 75% of the areas in which we had played, together with 5 local radio stations. Wherever possible it was targeted directly to someone in their set-up who would know what to do with it.

On the last Saturday in July 2011, we gathered at a local recording studio that had offered us their premises free for a couple of hours in return for the publicity. Happy days! The ideal venue for a book about the trials and tribulations of playing in a band. My wife Lynne provided the catering with help from the family and a good time was had by all, particularly the author, who found he was handling cash and signing copies vigorously for the best part of an hour. All this bonhomie and hearty congratulations and they hadn’t even read it yet! The press took their pictures and made copious notes then everyone made their way home.

On the morning of the ‘official’ publication I was awake, bright-eyed and bushy-tailed and ready to tackle the flood of orders that were almost certain to be coming my way. Another visit to Amazon showed two 5-star reviews had been added which couldn’t do any harm, particularly as they hadn’t been posted by myself or members of my family! Just one ‘fly in the ointment’, Amazon were still showing the paperback as ‘Due for release’ and that one could ‘Pre-order a copy’. Hello? Haven’t you looked at your calendar today?


Come back and read this, the title of my next chapter very soon!