The icy fingers of winter have started to grip. The nights are long, and days where hours can be whiled away outdoors, a distant memory. Last time I told you ‘Christmas was around the corner’. Christmas, with its festive decorations, its customary surfeit of food and drink, and happy times with friends and family.

For the indie author it’s often a time for reflection. How have I done this year? Did I achieve the goals I set? Have I learned anything in the past twelve months to alter the way I approach 2018? Are there different ways to be in a better position to reach my 2018 targets?

My writing days are entering their final stage. I have three stories in my head, which during 2018 will become Books 10,11 and 12 to complete The Phoenix Series. All good things must come to an end.

I know I’ll miss the act of writing, so, I might revisit the short story genre. ‘A Sting In The Tale’ (2013) was my first attempt; perhaps it’s time for a second volume.

Another avenue to exploit is this Blog – ‘The Long Hard Road’ will be over, but a new path lies ahead. I’m planning to write about anything and everything – maybe in a ‘Midweek Matters’ and a ‘Sunday Roast’. (Suggestions welcome.)

In January I posted these goals for the year that’s almost done and dusted.

To write more; to market The Phoenix Series, rather than individual titles; to double the downloads achieved in 2016; and to enjoy life.

I published the 3 books that I promised, plus regular blog posts and newsletters to The Phoenix Club members. I concentrated my promotions on ‘The Olympus Project’ #1 in the series, the 4 book box set, and the series as a whole. The strategy worked. I hit 20000 downloads by November. There were 8000 in the whole of 2016. Life was good.

Was there a downside? Downloads from free promotions don’t always translate to actual sales.
True, but in 2017 I will have sold ten times as many books as last year, plus, with the box set in KDP Select I’m also earning royalties on KENP Reads.

What about reviews? Are there many criticisms?
Not from readers whose only aim is to enjoy a good story; but I’ve always had occasional remarks about the lack of a professional edit. I can’t afford it – end of story. That might continue to hold me back in 2018, but I can only do what’s affordable.

These are my 2018 goals: – To complete The Phoenix Series; to promote the box set, #1 in the series, and the complete series whenever possible. (the first dates are the 3rd/4th January) The strategy is to maintain the 20000 downloads level, to entice more readers to BUY books 5-12; and to continue to enjoy life. In 2017 we visited Ireland for the first time. In 2018, we want to visit Scotland. Simple pleasures.

My experiences with promotions in 2017 taught me where my attentions should be focused. That will position me better to achieve my goals. I won’t waste money on sites giving little or no return. If sales increase sufficiently, it could encourage me to tackle the editing issue. I’m not in it for the long haul (not at 72!), and if sales stick at the same level as 2017, then the books can carry on as they are.

Will I be content with what I achieved, when I reach the end of ‘The Long Hard Road’? I can tell you the answer to that already. An unequivocal YES. I’ve had so much fun writing this past five years. The fact that a good number of people have enjoyed reading my books has been amazing, and unexpected.

If you want regular updates on all my books, why not join The Phoenix Club? The Christmas Newsletter (#19) will be circulated very soon.

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Categories: The Long Hard Road